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10-09-2014 - >>
Interested in technology futures? Some interesting links.
24-03-2014 - >>
Julian Josem has been appointed to the Victorian ICT Health Ministerial Advisory Council.
28-02-2014 - >>
ARTS (Association for Retail Technology Standards) has released V7 of its Data Model.
28-10-2013 - >>
Mozi Designs goes live with Pronto on time
31-01-2013 - >>
Link to 2013 NRF presentations
12-09-2011 - >>
Productivity Commission report links - Here are the links to the source materials - makes for interesting reading.
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Why monetary-based loyalty programs don't work      By: Julian Josem

Loyalty programs can be classified into monetary and non-monetary based.

This article by Julian Josem presents some insights into developing genuine loyalty to a retail business rather than to a loyalty program itself.

Monetary programs are discount and points based, while non-monetary programs are discriminative or customised.

....

 
 
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