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Article on Loyalty
Submit On: 27-05-2009

Julian Josem has posted a new article on generating loyalty to a retail business.

Many retailers implement loyalty programs, but why don't they generate loyalty to the business?

Most will generate some sort of loyalty to the program, but if the program terminates, the customer loyalty vanishes along with it.

Julian's article explains why this happens, and provides some guidance on how to design a loyalty program that succeeds in creating loyalty to the business.

Click on the "Articles & White Papers" menu to find it.

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