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Blippy - the Twitter for Retail Spending
Submit On: 25-02-2010

Blippy is a relatively new service, built on the premise of Twitter: a site of status updates. Blippy connects users by displaying what their retail purchases are.

Instead of users updating the world on what they had for breakfast, or where they're heading off to for dinner, Blippy tracks users spending habits, via credit card.

When you register on the site, you nominate a credit card that you wish to be tracked, and then every transaction bought on the card is displayed for all of your followers. Users can also link accounts at e-commerce sites such as eBay and Apple's iTunes Store to their site profile.

Whilst it sounds like people would be sharing very personal financial details, the sites founders believe that it's a great way to learn about good deals and new products. Blippy also trades off that feeling of guilt when you overspend - it may mean you think twice about your spending habits - knowing they will be transmitted to all of your friends. 

Some purchase transactions are more descriptive than others, anything purchased through iTunes will show the title and price, but some purchases through the nominated credit card will just show a total amount and a store name. Of course, you can hide some of your purchases from the activity stream by nominating that only certain people see it.

It will be interesting to see how much traffic this site attracts, considering the sensitive nature of its content.

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