Warning: session_start() [function.session-start]: open(/home/content/97/4406697/tmp/sess_5g92421buo5i23hpccv0jvpjf7, O_RDWR) failed: No such file or directory (2) in /home/content/97/4406697/html/news.php on line 1

Warning: session_start() [function.session-start]: Cannot send session cookie - headers already sent by (output started at /home/content/97/4406697/html/news.php:1) in /home/content/97/4406697/html/news.php on line 1

Warning: session_start() [function.session-start]: Cannot send session cache limiter - headers already sent (output started at /home/content/97/4406697/html/news.php:1) in /home/content/97/4406697/html/news.php on line 1
Josem Consulting News
Home About Us Services Articles & White Papers Useful Links Careers Contact
 
Consultancy Topics
Point of Sale
Customer focused retailing
Traffic counts, increasing conversion rates, and increasing the ROI on marketing initiatives
Retail Merchandising, Planning, and OTB
The journey of going on-line
Business Intelligence
Workforce Management
10-09-2014 - >>
Interested in technology futures? Some interesting links.
24-03-2014 - >>
Julian Josem has been appointed to the Victorian ICT Health Ministerial Advisory Council.
28-02-2014 - >>
ARTS (Association for Retail Technology Standards) has released V7 of its Data Model.
28-10-2013 - >>
Mozi Designs goes live with Pronto on time
31-01-2013 - >>
Link to 2013 NRF presentations
12-09-2011 - >>
Productivity Commission report links - Here are the links to the source materials - makes for interesting reading.
View All News
News

Foursquare app popular amongst consumer brands
Submit On: 10-05-2010

The use of location based mobile phone applications by retailers and consumer brands has been growing in popularity as consumer data becomes an integral part of the new ‘grounded’ consumer paradigm.

The application Foursquare has been around for some time but is gaining ground as brands such as Starbucks and Pepsi are using the application to draw in customers. Foursquare is a social application/game where members “check in” upon arriving at various locations to, thereby accumulating points. The points are then used to elect “mayors” of visited locations. Earlier this year Foursquare introduced a tool that lets businesses see who is checking into their locations. It lists data such as total number of check-ins, the male-to-female ratio, the top days and times Foursquare visitors come, and the top visitors.  

In the US PepsiCo gets a live notification when its customers are near to their retail stockists and can present offers that get them into the stores. When a Foursquare user comes within range of a Pepsi retailer, they are pushed an offer to enrol in the Pepsi rewards system. Once people are enrolled, whenever they check in at a store selling Pepsi, they will accumulate rewards points or badges that they can redeem for products or offers or donate toward charities.

 
Home About Us Services Terms Contact Newsletter SiteMap

Warning: Unknown: open(/home/content/97/4406697/tmp/sess_5g92421buo5i23hpccv0jvpjf7, O_RDWR) failed: No such file or directory (2) in Unknown on line 0

Warning: Unknown: Failed to write session data (files). Please verify that the current setting of session.save_path is correct () in Unknown on line 0