Melbourne workshop Tuesday February 7, 2012

Charles Crouch (Boston University) and Julian Josem are leading this workshop to help retailers profit from the online world.

Workshop Overview

Many traditional Australian retail businesses have existing online ventures or they are planning them. 

However going online, the rules are different from traditional bricks-and-mortar retailing, and understanding these new rules is critical for success.  

Unfortunately many online stores are planned and executed without taking these into account and they don't perform as successfully as they could.

This workshop is designed to give participants a good overview of the issues involved when extending a business into the online channel.   The methods to measure and improve their online performance will be explained.

The workshop will include practical material that participants can use to start-up or improve their online business.  The workshop will ensure participants go away with a roadmap for their own particular businesses.  

Participants will discuss many tools that are available online and will be challenged to determine which to use in their specific situation.

 To book, please email workshops@josem.com.au  

TOPICS INCLUDE:

• Developing the online opportunity
• Evaluating and analysing a retailer's opportunity
• Online business models
• Online marketiung and branding
• Website design
• Measuring online performance
• Online tools
• Implementing an online project